Cristian Mitreanu - Brand Innovation at ILLINOIS
Cristian Mitreanu playfully mocks the branding of the University of Illinois at Urbana-Champaign, as he opens the conference TEDxUIUC 2011.
Cristian Mitreanu is an entrepreneur, business professional, and author. Some of his successful initiatives include TEDxUIUC and RedefiningStrategy.com, a research initiative intended to explore and capture the essence of enduring success in business. He has published in MIT Sloan Management Review and has authored "Spointra and the Secret of Business Success," a business graphic novel.
Website: http://www.cristianmitreanu.com.
This talk was recorded at TEDxUIUC 2011 (February 19, 2011).